Our Story

Irth, meaning "Heirloom" in Arabic, represents a legacy of exceptional jewelry craftsmanship passed down through generations. Our vision is to create timeless jewelry that serves as heirlooms, embodying the rich history and stories of our lineage. Irth aims to be a destination for those seeking both simple pieces and unique designs that last a lifetime, offering quality craftsmanship. Our brand conveys a sense of luxury, modernity, and emotional connection, making each piece a cherished part of our customers' lives.

We are a third generation of jewellers, a mother & daughter duo who understand the true meaning of an heirloom. We create and share jewellery pieces with a combination of art and longevity in mind.

Our team is brought together by the traditional values of family and modern-day aesthetics, ensuring that each piece we create is not only beautiful but also meaningful and enduring.

MEET THE FOUNDER

“I grew up surrounded by the jewels my mother and grandmother cherished in our family’s jewelry store. Today, I’m proud to continue that legacy by crafting heirlooms for others.”

- Farida Raslan

OUR MISSION

We are dedicated to creating jewelry of exceptional quality and timeless beauty. Our commitment to customer-centricity and authenticity allows us to build meaningful connections with our customers by providing them with heirloom-quality jewelry that reflects their uniqueness and personalities.

OUR VISION

Irth seeks to become the ultimate destination for those seeking jewelry: from essential, timeless pieces to distinctive designs that embody the essence of our brand. Each piece is crafted to last a lifetime, reflecting our commitment to quality craftsmanship. Customers can trust us to deliver exceptional value without exorbitant markups, making owning an "Irth" piece a symbol of elegance.